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Selling from Your Comfort Zone: The Power of Alignment Marketing by Stacey Hall | Book Review

Synopsis:

So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success.

Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success.

My Review:

Selling from Your Comfort Zone is a handy useful book for salespersons struggling to close sales target in their domain or alternatively looking to have some fresh approach in the field. However, it’s to be remembered that Stacey Hall makes the sales process easy and personalized by effectively combining the veracity of core values and power of comfort zone.

Hall validates the new ways of sales. How? The book is all about that. Going by its title, it’s clear that the book is about selling tips and tricks for the people of sales world. A close look reveals that the book is built around core values and comfort zone. Selling from Your Comfort Zone is divided into 5 parts…each one is further segmented into a few sub topics. Let’s look at the chapters briefly.

Part 1: Are You in Alignment with Yourself?

Part 2: Are You in Alignment with What You are Selling?

Part 3: Are You in Alignment with Your Prospects?

Part 4: Are You in Alignment with What You are Saying?

Part 5: Daily Methods of Making Sales from Within Your Comfort Zone

Clearly the book is self-reflective. It resonates with its table of content. By reading the chapter heading you can make out as what topic interests you…isn’t it?

If you noticed, the author has put abundant emphasis on Alignment. Yes, like other priorities in life, we too have to look for easy things that can make sales and win clients in the long run. The first part explains that your comfort zone is like a rubber band. You need to check what falls in its circumference. If forced out of zone, it will break.

So, in sales, similar thing works. It means one cannot be pushy and pesky while making sales. Right at the beginning, a list of core values is given. From that you can prioritize and adjust your comfort zone accordingly. Rest chapters explain the concepts with clients and references and testimonies.

You can say anything about the book but its theory is apt and highly credible. The book has been applauded for its unique Alignment Marketing Formula. Hall also exposes the traditional loopholes that make sales look deplorable and professionals leave this field in search of something convenient.

Sales is not tough but many have made it look that way. This book clears fog from all those approaches. Stacey draws a line between good sales vs. pushy sales. In the end, it can be concluded that it’s up to you whether you want to make your sales process hectic or smooth. The key lies in your core values and comfort zone.

Rating:

4.5 out of 5!

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