Short Synopsis:
Data and Diagnosis Driven Selling is a modern selling book that combines the power of diagnosing business problems and growth aspirations through leveraging high-quality B2B data, metrics and artificial intelligence. The book helps sales teams harness their selling IQ and EQ more effectively. The readers, now armed with actionable information and coached through the power of guided selling models, can finally break through the bad habits we’ve seen for decades.
The book communicates best practices in leading technology companies by the top performers in the complex selling ecosystem. The Titans featured in this book are the absolute best of the best, and they share their deepest secrets of what they feel has separated them from the pack. And unlike sales methodology books, Data and Diagnosis-Based Selling provides the reader with a straightforward step-by-step process to close profitable deals in a multi-decision maker context.
My Review:
Sales and revenue are the core aspects of any business, be it offline or online. The days of doing business traditionally is over, sales team and managers are no longer driven by their gut instincts to make a decision, to launch a product, to modify a service. Now everything is fuelled and driven by data. Data is the new sea for all sorts of businesses, complimented by AI. No one can survive without driving and diagnosing and studying data. It is the new need of all organizations. Sales methods (like Salesforce) embarked online, are improvised and digitally aided. Thus, data-driven approach is a must to conduct and achieve selling journeys.
Though I have watched scores of videos and read several data and AI-oriented books, by far, this one – Data & Diagnosis-Driven Selling – written by many authors turn out a clear, engaging, evidence-based guiding resource to delve deeper in the data sea that can help everyone from managers and team leaders to business leaders and board members.
Most organizations even today view the power of data narrowly. But the authors pinpoint from their work experiences that a business embarks on successful voyage and transformation if it is diagnosed and driven by data analytics and metrics. In this book authors offer clear and engaging support ways for people across organizations to understand data stories and models and references. The book identifies many major take-aways. However, some of the prominent ones that should be considered immediately are business diagnosis meeting…concept of upper-third decision…solution designs and so on. These concepts will not only improve work with data but also yield good ROI while wrapping products with data, and extracting selling information along with B2B patterns, and explain when to pursue each and how to succeed.
The book is ideal for organizations engaged in data literacy training, data-driven transformation, and digital transformation. Data & Diagnosis-Driven Selling is the essential guide for helping everybody in the organization, including data specialists.
My Ratings:
4 out of 5
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